Research

In late 2010 we ran a research study on the back of the launch of smh.tv, theage.tv, brisbanetimes.tv and WAtoday.tv.

After the successful launch of the 'ad selector' we ran a survey asking our viewers their thoughts on the new format.

This case study on Commonwealth Banks strategic online partnership with www.domain.com.au proved that multi-layered, contextually integrated online advertising solutions can not only increase tangible metrics such as Brand Awareness but also shift emotional measures such as Brand Recommendation and Brand Sentiment.