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Audience

The Facts

The Fairfax Digital network delivers the most engaged and valuable audience of all online publishers in Australia.

Male
57 %
Female
43 %
ABs
37 %
Big spenders
51 %
Married
62 %
Have children
42 %
Heavy internet users
54%
Source: Roy Morgan Sept 2011.

Audience Info

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Fairfax Digital delivers a diverse audience for advertisiers reaching:

  • ABs and ABC's those with degrees and without
  • Woman and men of all ages
  • Grocery Buyers and shoppers
  • Travellers
  • Both Business and IT Professionals and the IT savvy
  • The young and those that think they are young
  • Baby Boomers and grey nomads
  • Home owners and buyers
  • Car enthusiasts and car buyers
  • Lovers, Adventurers, the outspoken and the opinionated

So when we say diverse, we mean it.

Grocery Buyers across Fairfax Digital

Grocery Buyers across Fairfax Digital

Fairfax Digital attracts the quality grocery buyers you are looking for

Grocery buyers have historically been a tough audience to find, but at Fairfax Digital we can offer you a valuable grocery buyer audience. Across the network, from Essential Baby and Stayz to Domain and Trading Room, we attract grocery buyers across a wide range of ages, with high disposable household incomes, who are spending heavily on groceries and are savvy online buyers. To learn more about how you can connect with our valuable grocery buyers, contact your Account Manager today.

Fairfax Women's Network

Fairfax Women's Network

She is smart, connected and influential

The Fairfax Women's Network is a portfolio of brands reaching 2.75 million women each month. Comprised of a combination of our digital and print assets including Essential Baby, Essential Kids, Find A Babysitter, Life & Style, The Vine, Cuisine, RSVP, Stayz and Sunday Life magazine, The Fairfax Women's Network allows advertisers one easy gateway to target and connect with Australian women.

FAIRFAX DIGITAL ATTRACTS YOUNG URBANS

FAIRFAX DIGITAL ATTRACTS YOUNG URBANS

SINKS and DINKS find their way with Fairfax Digital

TheVine.com.au remains the leading Youth and Entertainment website in Australia and the no.1 site to find young urbans. We have recently conducted a user survey to get an in-depth understanding of what drives TheVine's citizens.
Young urbans are 23-32 year olds, working SINKs and DINKs, who enjoy the freedom of high disposable income and no kids. Find out more info on them and how to get your message in front of them.